Examining Attitudinal Determinants of Startup Intention Among University Students of Hospitality and Tourism


attitudinal determinants
hospitality and tourism


Entrepreneurship is seen as a panacea to some of the societal challenges faced by economies nowadays.  It is regarded as a source of employment, innovation, competitiveness, and wealth. Research emphasizes the intentionality of entrepreneurial behaviors as these behaviors are voluntary. The intention to be entrepreneur has been studied extensively. However, few studies considered studying hospitality and tourism students, particularly in Malaysia, knowing that tourism sector is an important contributor to the GDP of the country. Therefore, the main objective of the current study is to examine the effects of the attitudinal determinant on entrepreneurial intention. The sample utilized for the study comprised 206 students from one public university in Malaysia. Regression analysis indicated that self-efficacy is the strongest predictor of entrepreneurial intention followed by attitudes towards entrepreneurship and subjective norms. The model explained over 60% of variance in entrepreneurial intention.